Festival Identity
Are you a film festival programmer or manager eager to enhance audience engagement? Join us for a specially designed workshop where we’ll collaborate to expand your festival's reach both locally and globally
Expanding Horizons - Audience Design for Film Festivals
This workshop offered film festival programmers and managers the chance to explore new strategies for audience design and engagement. Through a combination of expert presentation and interactive session, participants maped their current audiences, discussed ways to reach underserved demographics, and shared practical experiences with peers. The goal was to foster collaborative thinking and develop concrete ideas for expanding festival reach, both locally and globally. This event encouraged an open exchange of ideas, with a focus on innovative approaches to growing and sustaining diverse festival audiences.
Date: October 29th, 2024
Time: 14:00 - 16:00
Location: Horácké Theatre, Small Stage, Jihlava
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GET YOUR CROWD is a Berlin-based agency specializing in audience engagement for the film industry. They offer tailored strategies in audience building, social media marketing, and crowdfunding, while also producing creative content for documentaries, feature films, and social media. With extensive experience in crowdfunding, they have successfully managed multiple campaigns. Since 2019, the agency has focused on Audience Design and engagement, providing strategic consultations and workshops. Additionally, they produce a range of web video formats for clients. |
Paul Rieth is a Berlin-based audience strategist, marketing consultant and speaker. He specializes in film and media communication and works closely with the film industry to develop innovative marketing strategies. In 2015 he released his first book “DOK & CROWD” about financing and distributing documentaries in Germany. He has given over 100 workshops and lectures on film marketing, audience building and innovation for different universities, institutions and companies in Europe and beyond. For Torino FilmL ab and Documentary Campus Masterschool he is a tutor and consultant in the field of Audience Design and Marketing. From 2021 to 2024 he has been working at the Film University Babelsberg KONRAD WOLF where he worked in the field of innovation entrepreneurship and film industry. He is co-founder of GET YOUR CROWD where he works as senior consultant and producer. The Festival Identity workshop took place on October 29–30.
The participants of the Festival Identity are traditionally invited to be the jurors of the Best Festival Poster Competition.
The event takes place with the support of
HISTORY
Festival Identity 2023
Festival Identity 2022
Festival Identity 2021
Festival Identity 2020
Festival Identity 2019
Festival Identity 2018
Festival Identity 2017
Festival Identity 2016
Festival Identity 2015
Festival Identity 2014
Festival Identity 2013
Festival Identity 2012
Festival Identity 2011
Kontakt Ji.hlava Industry
JARMILA OUTRATOVÁ
Vedoucí Industry oddělení
jarmila@ji-hlava.cz
